Suggestions for Book Signing and Other Events
I have set up a number of my own book signing and other events and have the following suggestions for other authors. Most of my events occur outside, so some of these suggestions may not be appropriate for all venues.
l. Buy brightly colored balloons to display outside the event. These create movement and draws attention to the event.
2. I usually have a paper craft available for people to do when I hold an event. These are something simple that might appeal to all ages, especially children.
3. Don’t rely on the venue to do all the publicity. It is important for the author to do some of their own. Your own news releases, flyers, emails and other forms of publicity will help get the word out about the event. People sometimes need to see the publicity in several places for them to remember.
4. Have a raffle. People like to turn out at events if they see that they might win a prize. I usually give away one of my children’s books to be given away by the venue the next day, so that they will return at least once to the store.
5. Have the event in a location where there is likely to be a captive audience, preferable locations that are popular with local residents. I like locations where there are lots of people strolling by . At some locations, I might have a small grouping of chairs for readings and at others there may not be room.
6. Food is important. For our children’s book event at Whiz Kids Toy Store, we had popcorn, appealing to kids and adults alike. Food helps to create a festive atmosphere. Even if I am on the street, I have a bowl of candy or cookies.
7. Have an inviting display. With my own events, I usually have stuffed animals on my table, my books in a display rack, a bright table cloth and colorful signs and banners. I like to engage people in conversation as much as possible. Include brochures, business cards, bookmarks, newsletter copies and a clipboard to gather email addresses on your table.
8. If on the street, remain standing and talk to people. Don’t sit at the table and look bored. Be lively and engage potential buyers in conversation.
Please share your suggestions about what works or doesn’t work at your events. Thank you, Beryl